Cindy Way is a creative communications strategist and development advocate dedicated to using storytelling as a catalyst for social change and policy impact across Africa. As the Founder & Creative Communications Director at Ctechway Innovations, she leads strategic campaigns that amplify branding and development narratives, drive accountability, and inspire action on critical issues.
With Masters in Innovation and Development Studies, Cindy brings a distinctive approach to communications—one that bridges grassroots realities with high-level policy conversations. Her work is grounded in the belief that creative communications can transform how development challenges are understood and addressed, making complex policy issues accessible and actionable for diverse audiences.
Her expertise spans design, animation, video editing, visual storytelling, branding, and digital advocacy. This multidisciplinary skill set enables her to craft campaigns that don’t just inform, but inspire meaningful engagement and behavioral change. By blending creativity with policy communications, Cindy has delivered impactful projects for major institutional partners including the African Ministers’ Council on Water (AMCOW) in partnership with Africa Union (AU), the Nigeria Electricity Project (NEP), and the Federal Ministry of Transportation. Her client portfolio also extends to Fortune 500 companies and emerging private-sector organizations seeking to communicate their development impact authentically.
Beyond her client work, Cindy is deeply committed to youth empowerment and digital literacy. She is building innovative platforms that equip young people with the skills needed to thrive in a digital economy. Through initiatives like the Teen Tech Utilization Program, the School Innovation Project, and The Digital Club, she has created accessible pathways for young Africans to develop technical competencies, creative confidence, and entrepreneurial mindsets.
Cindy’s approach to communications is rooted in authenticity and impact. She understands that effective advocacy requires more than beautiful visuals—it demands strategic thinking, cultural intelligence, and a deep understanding of the ecosystems she operates within. Her work consistently demonstrates how creative communications can advance accountability, good governance, and youth-driven innovation across the continent.
Through Ctechway Innovations and her youth-focused initiatives, Cindy Way is shaping a new model of leadership—one that blends creativity, technology, and development thinking to reimagine Africa’s growth story. She represents a generation of African leaders who are not waiting for change, but actively creating it through strategic storytelling and community-driven innovation.
